website design
palma
Abigail led the full Shopify website build for PALMA, creating a seamless and visually cohesive digital experience from the ground up. She developed custom assets, implemented calendar bookings, and integrated a membership program, all while crafting compelling copy that aligned with the brand’s essence. Beyond ensuring functionality and intuitive navigation, her goal was to extend the tranquility and warmth of PALMA’s physical space into the online experience, allowing visitors to feel the same sense of peace and invitation from the moment they land on the site.
BECCA PETERS
Abigail had the pleasure of collaborating with Becca Peters to design a serene, grounded, and visually cohesive website that reflects her deep-rooted peace and strength. Through a thoughtful brand discovery process and extensive asset creation, the site became an authentic extension of Becca’s essence. The platform seamlessly integrates embedded appointment bookings, multiple waivers, and immersive moving meditations, offering a harmonious and intuitive user experience.
DOMECIL
Abigail Lorick led the creative direction and execution of a comprehensive brand refresh and Shopify website for Domecíl, ensuring a cohesive and elevated customer experience across all touchpoints. She developed a strategic brand deck with clear art direction and tone of voice for the website, executed a refined packaging update, refreshed the logo, and designed a website that seamlessly integrated Domecíl’s in-store ambiance with an intuitive online journey. Abigail worked closely with the team to support the art direction coming to life on the website. The project concluded working sessions to equip the team with the tools to manage and maintain the site independently, ensuring lasting success across both digital and physical brand experiences.