ABIGAIL LORICK

Creative Design in products, websites, and strategy.

I am a creative director and designer who thrives on timeless story telling and embracing the philosophy that less is more. My approach blends sophistication with relevance, ensuring that everything  I create feels both enduring and of the moment. I value bringing a refined yet effortless aesthetic to life. I LOVE working with people and brands - guiding them into the best versions of themselves.

Beyond design, I am deeply passionate about holistic well-being and facilitate yoga workshops. 

For me, creativity and mindfulness are deeply intertwined—both serve as tools for transformation, alignment, and a more intentional way of living.

CREATIVE DIRECTION

Abigail Lorick has led creative direction for multiple brands, including LORICK, Calypso St. Barth, and Ansea to name a few. From concept to completion, she is passionate about crafting cohesive narratives that not only inspire but also invite people on a journey into a beautifully imagined world.

WEBSITE DESIGN

I love designing websites because they are more than just digital spaces—they are immersive experiences that tell a story. For me, a website is an extension of a brand’s essence, a place where visuals, language, and energy come together in perfect harmony. I approach web design with the same passion I bring to all creative direction, ensuring every element—from layout and typography to imagery and tone—works together to create a fully cohesive story. Through thoughtful art direction, I craft an experience that not only looks beautiful but feels intentional, inviting, and deeply connected to the brand’s soul.

PRODUCT DESIGN

I love designing products that embody an effortless chic invitation —pieces that feel as natural as they are refined. Great design, to me, is about ease, simplicity, and timeless beauty, where every detail is intentional yet never overworked. I have experience and love in designing everything from bags and shoes to dresses, swimwear, wetsuits, lingerie, socks, and even hats.  I approach each piece with a deep appreciation for craftsmanship and functionality. My goal is to create designs that seamlessly integrate into daily lives -  elevating the everyday with a sense of understated sophistication and joy.

 At this point in my career I will only work with brands that practice sustainable environmentally conscious developments and production.