ABIGAIL LORICK
Creative Director | DESIGNER
I’m a creative director and designer who leads with calm clarity and a deep belief in the power of intentional design. My work blends timeless storytelling with a less-is-more philosophy, creating brand identities that are both refined and relevant—effortless yet strategic. I’ve guided creative at brands scaling from $80M to $100M and partnered with founders to shape the voice and vision of emerging businesses.
At the heart of it all, I love working with people—helping brands step into their most aligned, elevated expression. I approach creativity as both a discipline and a form of mindfulness. Alongside my design work, I also facilitate yoga and breathwork experiences, believing that alignment—whether visual or energetic—is the foundation for meaningful creativity.
CREATIVE DIRECTION
I’ve led creative direction for various brands —crafting cohesive, inspiring narratives from concept to completion.
PRODUCT DESIGN
I design products that embody effortless chic—refined, functional pieces that feel both natural and intentional. From ready to wear to bags and shoes to swimwear and lingerie, My motivation is to create timeless pieces that elevate the everyday with ease and subtle sophistication.
WEBSITE DESIGN
I see websites as more than digital spaces—they’re immersive brand experiences. To me, a site should reflect a brand’s essence through visuals, language, and energy.
I bring the same passion and precision to web design as I do to all creative direction, crafting thoughtful, cohesive experiences that feel both beautiful and deeply intentional.